GT MotiveGT Motive

History and values

Our mission / To provide our customers with the technology for achieving the best outcomes and getting back to normal after an accident or mechanical breakdown.

logo gt motive

GT Motive, a Mitchell Partner Company, is a company dedicated to developing software solutions for estimating and managing claims as well as maintenance and mechanical breakdowns for the automotive industry. Our estimating tools provide the technology to achieve the best results and restore normality after a vehicle accident or mechanical breakdown.

  • 1971 José Carlos Martínez started up Guía de Tasaciones S.L. That was the first name of the company. It started marketing paper-based products.
  • 1998 Einsa Multimedia, embryo of the current GT Motive, was started up. Two years later, the first solution was launched in digital format.
  • 2007 Einsa Multimedia was renamed GT Motive. The company started expanding abroad and opened an office in France.
  • 2012 The company forged a strategic alliance with Mitchell International, the leader in the US market.
  • TODAY GT Motive is present in 25 European countries and in South Africa, with a workforce of close to 300 employees.




We rationalise processes, eliminate obstacles and offer creative solutions.



We are passionate about our customers and building strong relationships.



We aim to be close to people and organisations through integration, collaboration and teamwork.



We do what’s right.

Passion for results

We aim to exceed expectations and always seek excellence with a winning ethos.


Always improving

Our technology and information analysis has put us at the forefront of the industry.


International projection

By accelerating our global aspirations.

Mitchell edificio

For more information about Mitchell, visit:

Founded in 1946, Mitchell International provides an unparalleled breadth of unprecedented technology, connectivity and information solutions for personal injury and damage claims addressed to the collision repair industry.

Mitchell is headquartered in San Diego, California.










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